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Pillar 01Strategy

90-Day Strategy.

Many churches and Christian organisations know their communications and marketing could be doing more — but don't have the time, or the senior expertise on hand, to work out where to start.

Over 90 days, we sit down with you, listen carefully, and build a clear, practical plan. By the end, you'll know exactly what to do next.

How it works

We listen first.
Then we plan.

You won't get a templated strategy from us. Every plan is built around your people, your context, and what you're actually trying to do.

Our process includes:

  1. A working session with you and your leadership team
  2. A review of your current communications — what's working, what isn't
  3. Conversations with key staff, volunteers, and stakeholders
  4. A look at the wider landscape your organisation is operating in
  5. A clear, written strategy you can act on
What's in the plan

Everything you need to move forward with confidence.

  • The audiences you need to reach — and what each one needs to hear
  • The key messages that should sit at the heart of everything you say
  • The channels and activities best suited to your goals and capacity
  • A 12-month communications calendar — themes, campaigns, the regular rhythm
  • Brand and voice recommendations, where they'll lift the rest
  • A clear sense of what to do, in what order, and why
Why it matters

A good communications strategy.

A clear plan isn't a nice-to-have. It's the thing that quietly shapes everything else — the messages, the calendar, the hires, the campaigns. Done well, it does seven things at once.

01

Keeps your team rowing in the same direction.

02

Clarifies what you actually want to say.

03

Reaches the right people, at the right time, in the right tone.

04

Protects your time, your budget, and your reputation.

05

Helps new staff pick up where the last team left off.

06

Saves you from chasing fads.

07

Builds trust with the people you're called to serve.

Ready when you are

Let's build your plan together.

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